Accedo says that the fruits of its collaboration will be relevant to media and entertainment companies of any size who can now move beyond templated apps and build customisable video experiences. It adds that through the Accedo and Google Cloud collaboration, such firms will also be able to create or update designs and navigations unique to their brand experience across multiple screens in the way that best suits their infrastructure and organisation.

That is to say making experiences dynamic, enabling media and entertainment companies to adapt the video experience according to a number of different factors, based on data gathered in real-time and to ultimately better monetise and manage their content.

“Google Cloud has an impressive track record when it comes to creating scalable media solutions, as well as in-depth knowledge about big data, artificial intelligence, and machine learning - all important assets for the future winners in the media landscape.,” said Fredrik Andersson, Accedo SVP of business development and partnerships.