TiVo claims game-changer with next-gen TV platform | Infrastructure | News | Rapid TV News
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TiVo 4Jan2018Entertainment technology and audience insights provider TiVo has launched Next-Gen Platform, what it calls a full range of robust products to help operators stay ahead of the competition in a rapidly evolving media landscape.

The diverse portfolio of products is supported by a cloud-based, unified back-end and powered by what TiVo says is the ultimate entertainment user experience. The solution is designed to enable operators to effectively adapt to a rapidly changing market and emerging customer segments with a  set of unified products and deployment options across QAM, hybrid and IPTV. Powered by cloud services for rapid innovation, the platform is intended to give providers the ability to anticipate and quickly address customer needs.

The entertainment experience within Next-Gen Platform includes hyper-personalisation, recommendations and voice control as well as integration of content across linear, over-the-top (OTT), on-demand and DVR platforms for multiscreen capabilities. This, says TiVo, helps service providers reduce churn, drive customer engagement, stay ahead of the competition and own the customer experience by bringing calm to a world of increasing entertainment chaos.

“Consumers face a fragmented, ever-changing media landscape as new services, content sources and devices continue to proliferate,” explained TiVo senior vice president and general manager, user experience, Michael Hawkey. “Media companies are compelled to evolve. TiVo’s Next-Gen Platform is specifically designed to meet the consumer’s insatiable desire for entertainment while enabling operators to maintain market share and remain relevant amid growing competition.”

“User experience defines the operator’s video services for consumers,” added Brett Sappington, senior director of research at Parks Associates. “Every pay-TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetisation. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere.”