The WhereverTV platform offers a plethora of HD channels and incorporates options for channel navigation, channel favourites, picture-in-picture user functionality and multiple user capability.

It also has implemented Akamai’s video player to minimise or eliminate buffering and slow load times, and address upgraded security parameters. And, the revamp includes upgraded geo-blocking, token authentication and server functionality

“Our team has worked diligently in revamping our platform to position WhereverTV for the next generation of OTT delivery,” said Edward Ciofani, CEO at WhereverTV. “We worked closely with the video player division of Akamai to identify and deliver to our customers the latest state-of-the-art player. This truly marks a milestone in the company’s history. We are now in a position to create a global brand that delivers OTT Television to anyone, anywhere that assimilates typical cable or satellite without being confined to the couch.”

Finally, the upgrade addressed acquisition and maximisation of SERPs and SEO results, conversion of web traffic, attraction of affiliate marketers, sale of advertising time, ease in performing administrative and customer service functions, provision of auto responder emails and more.

As the company moves into 2018, Ciofani said WhereverTV will be aggressively pursuing live and recorded content from content providers around the world.

“Meanwhile, we are delivering mobility, versatility, pre-paid and contract-free television services at outstanding comparable values,” he added. “This is a win-win for consumers, for content providers and for our shareholders. We will now be focusing our marketing efforts towards the cord-cutters and cord-nevers everywhere.”