NFL ratings decline slows as regular season concludes | Ratings/Measurement | News | Rapid TV News
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Leading up to last weekend’s final regular season games, the NFL has seen its average TV viewership decline 9% versus the same period a year ago, but the rate of decline has slowed compared with previous quarters.

nfl 3 jan 2018The average TV network game -- across all its national TV networks -- is down 8.8% through week 16 of the season; a year ago it stood at 16.3 million, according to Nielsen.

The pivotal Thanksgiving weekend was lacklustre this year: while 2016’s week 12 garnered 35.1 million viewers for the Washington vs. Dallas game on FOX, CBS’ Minnesota vs. Detroit at 27.6 million, CBS’ Carolina vs. Oakland at 23.5 million and NBC’s Indianapolis vs. Pittsburgh at 20.9 million, this year only two games scored higher than the 20 million viewer level. CBS’ Los Angeles Chargers vs. Dallas Cowboys came in at 26.3 million and Fox’s Minnesota vs. Detroit saw 24.7 million viewers.

Still, earlier this season, amid the kneeling controversy, the league saw double-digit percentage declines. The 9% thus represents a stemming of the tide.