XUMO TV adds Latin music channel to line-up | Programming | News | Rapid TV News
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VidaPrimo has partnered with live and on-demand over-the-top (OTT) service XUMO to launch the first Latin music video channel on the platform.

vidaprimo 3 jan 2018The VidaPrimo channel will feature content from its library of over 8,000 music videos as well as its original programmes. It is featured in XUMO’s new music vertical, and expands the company’s channel offerings to Spanish-speaking audiences.

"Our partnership with XUMO is an important one for VidaPrimo," said Stephen Brooks, EVP and GM at VidaPrimo. "With millions of users across devices, XUMO expands our network footprint into the smart TV space, strengthening the connection from our artists to their fans in the living room.”

“VidaPrimo’s addition to XUMO’s diverse channel line-up invites our viewers to access the largest Latin music destination and engaging content focused on Hispanic culture,” said Stefan Van Engen, SVP, content programming and acquisitions at XUMO. “We’re thrilled to work with VidaPrimo as they extend their services into an OTT environment and believe the partnership aligns with XUMO’s goal to offer premium entertainment to all music fans on the biggest screen in the home.”

XUMO also powers LG’s Channel Plus service, a 24-hour linear experience on LG Smart TVs that delivers both live and on-demand streaming content to users through an interface that presents over-the-air broadcast channels alongside over the top-streaming-channels.

“Channel Plus is an excellent way to enjoy music video content. Even in an on-demand world, most viewers still crave a lean-back experience in the home,” said Brooks. “Music videos are the perfect product for that experience, and XUMO executes it very well.”