Football continues to score in Spain | Ratings/Measurement | News | Rapid TV News
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Football content makes up the 20 most watched programmes of 2017 in Spain, across both free-to-air (FTA) and pay-TV.

real atletico 03 january 2017According to FTA figures published by Kantar, Champions League games, broadcast by Atresmedia’s Antena 3, were the seven most followed programmes last year.

Spain’s Supercopa matches between Real Madrid and FC Barcelona, aired by Mediaset’s Telecinco, were the eighth and ninth most watched shows, followed by more Champions League, the World Cup qualifier between Spain and Italy aired by RTVE, and the Copa del Rey semi-final between FC Barcelona and Atlético de Madrid, broadcast by Gol.

A similar scenario has been noted with pay-TV, in which beIN Sports, beIN LaLiga and Movistar’s sports channels managed to capture the audience of the year’s 20 most watched programmes.

Though football is a proven success for broadcasters, Mediapro and beIN, and their football-focused channels, seem to have capitalised the most by its growth.

Gol, Mediapro’s long-pursued FTA project, has now finally taken off thanks to limited, but regular, LaLiga programming. The network has managed to double its audience over the last 18 months and averaged a 1% share last year.

As for beIN LaLiga, commercially managed by Mediapro, it has rapidly climbed in the pay-TV rankings since it launched two seasons ago. In 2017, it became the most watched pay-TV network, overcoming FOX.