PCCW Global has won the Moving Pictures Award at the World Communication Awards 2017 in London.
The awards recognised its deployment of the world’s first full end-to-end, real-time, multi-camera, 360°, 3D virtual reality (VR) live video service, a practical demonstration of capabilities designed to support global content streaming for event organisers, content owners and traditional broadcasters.
In collaboration with content partners, PCCW Global successfully tested the service at the 2017 Cathay Pacific/HSBC Hong Kong Sevens rugby tournament held earlier this year, affording viewers an immersive 360° VR viewing experience. The tournament provided the opportunity to showcase, field test and prove the technological, commercial and public readiness for a live VR broadcast experience.
“We are very pleased that our commitment to innovation has been recognised by this award from such a prestigious industry association,” said Mike van den Bergh, CMO of PCCW Global. “The technology is very exciting and we are proud to be at the forefront of global VR broadcast innovation. However, it’s important to note that this innovation is as much about providing a robust and reliable global connectivity infrastructure as it is about the exciting technology that we use to capture VR streams at such events. The success of VR broadcasting relies very much on the flexibility and resilience of global networks such as ours.”