AIMS, Media Networking Alliance merge | Infrastructure | News | Rapid TV News
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The Alliance for IP Media Solutions (AIMS) has merged with the Media Networking Alliance (MNA) to form a single trade association for promoting IP in the media and entertainment industry.

aims 28 dec 2017The merger comes after a two-year history of collaboration. The new joint organisation will retain the AIMS name, and will be governed by the existing AIMS by-laws.

Like AIMS, MNA exists to promote a standards-based approach to IP interoperability. MNA is focused on AES67, and its membership consists of companies doing business in the broadcast, professional audio, pro AV and installation markets. In the past two years, AIMS and MNA have formally executed a liaison agreement and are cooperating to promote AES67 technology, which is common to both organisations' roadmaps. Since the 2017 NAB Show, both organizations have also lent financial support to the IP Showcase, their largest undertakings to date.

The merger between the two organisations will create support for common standards that benefit multiple market segments at once. For example, products designed for the broadcast segment are in many ways similar to those for professional audio, but often the standards for those markets segments are developed without much coordination. This merger allows AIMS and MNA members to work on adopting common methodologies for transport, registration and discovery, connection management, and other areas of interoperability even as they focus on the unique requirements of their respective market segments.

"The merging of the Media Networking Alliance and AIMS is great news for our industry," said Rich Zwiebel, chairman of Media Networking Alliance. “The MNA was formed by people and companies who wanted to support interoperability between various IP-based audio networks via the use of AES67. Likewise, AIMS members support standards-based IP audio and video interoperability. Now, with the merging of the two organisations, we have a larger voice and a single place for technical and marketing discussions amongst a larger group of industry leaders. As AIMS, we will be able to provide a much more compelling message to the industry, assuring true industry-wide audio/video IP interoperability across the broadcast, installed systems, and live sound markets. We are excited to be a part of this major step forward in standards-based IP interoperability."

Michael Cronk, AIMS board chair, added: "As AIMS approaches its two-year anniversary, we have an exciting opportunity to increase our influence and strengthen our ability to foster the adoption of a common set of protocols for interoperability over IP. After careful deliberation, both the AIMS and MNA boards reached the conclusion that merging our organisations was the natural thing to do, and our members agreed. By combining membership, the bigger, stronger AIMS can reach a greater section of the media and entertainment market. We're excited about the potential of this merger to fulfill our mission more quickly."