Blackmagic at centre of Corona Extra ad | Infrastructure | News | Rapid TV News
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An advert for Corona Extra, developed by the creative agency Leo Burnett, has been shot in Mexico using the Blackmagic Design DaVinci Resolve Studio 14, and lensed by director of photography Filippo Chiesa.

editing mdFilmmaker and director Leonardo Dalessandri was tasked with producing a commercial that incorporated his unique filmmaking technique and the creative agencies’ branding to achieve a tribute to Mexico. He has previously worked on commercials for Coca-Cola, Google and Apple.

Titled Este Espíritu, the commercial marked the first time Dalessandri completed his entire post-production workflow in DaVinci Resolve 14.

“Although I knew my previous approach to post was slow and inefficient, I’d been resistant to the idea of change,” he said. “However, the possibility of opening a single application for every aspect of picture post really appealed. Version 14 of DaVinci Resolve especially suited the way I like to work, as there is no offline or online editorial process in my editing workflow.”

With more than two weeks’ worth of rushes to sort through, the editorial workflow was split in two.

"The first step was to review everything we'd shot. After making our initial shot selection, we were then able to start building a skeleton cut around the lyrics,” Dalessandri said. “The edit was crucial because it helps to create the feeling of kinetic energy that I like in my films. It doesn’t just matter which shot you decide on, but also the shots that come before and after. The same movement has to follow through.”

The entire commercial was shot in 4K using a wide variety of different cameras.