EMG selects Axon for broadcast support | Broadcast | News | Rapid TV News
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After an extensive investigation and an RFP-based selection process, including proof of concepts, Euro Media Group (EMG) has selected Axon as a strategic broadcast technology partner.

At the beginning of 2017, EMG launched a programme called OBjective 2020, aimed at designing a new concept for future media production solutions.

“What we wanted to achieve was a triple-A solution to produce content anywhere, anyhow, any size,” said Ronald Meyvisch, CTO of the EMG. “Our goal was to cover both remote production and on-site production and to be able to do anything between a small HD production and the biggest UHD show one can think of.”

Following a data-centre approach, applications can be deployed in a flexible way, according to needs, on an FPGA-based platform connected via an IP network where quality of service, bandwidth control and full control of the routing are guaranteed.

“In Axon, we found the partner who could provide us both the state-of-the-art and future-proof control system (Axon’s Cerebrum control and monitoring solution), as well as a very powerful IP-based video/audio processing platform that will deliver the necessary processing power and gateways to support this distributed media infrastructure we had in mind,” said Meyvisch.

EMG plans to also roll out of several OB trucks, as well as the renewal of the Italian sports media remote production centre of 3Zero2 - all based on the same technology and concept.

“Thanks to IP, we are now able to harmonise the core technology used in EMG for media production, thus allowing us to share the hardware and exchange the people between our different entities in order to increase our operational efficiency,” said Patrick van den Berg, CFO of EMG. “This is of strategic importance for our group, in order to stay ahead of the competition and respond to the market demand for cost effective and flexible solutions.”

Jan Eveleens, CEO of Axon, added: “We are delighted to be working so closely with EMG as strategic technology partner over the coming years, supporting their organisation as it revolutionises media production and leads the way in the successful deployment of IP infrastructure in live broadcast. This partnership also confirms Axon’s strategic vision as the requirements of EMG for their OBjective 2020 were a direct match with Axon’s ongoing product development programme and roadmap.”