MTV acquires Box Cricket League broadcast rights | Deals | News | Rapid TV News
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Aiming to tap into the almost religious fervour for the sport in the country, MTV has teamed up with Balaji Telefilms Limited and Marinating Films to offer the Box Cricket League.

MTVcricket 22Dec2Starting 13 February 2018, MTV Box Cricket League will be telecast on the youth-oriented channel, offering what it says will be a ‘unique mélange of cricket and entertainment in typical MTV Ishtyle’, bringing together cricket and over 200 popular television celebrities. The celeb cricket league will comprise teams named after ten Indian cities, namely: Chennai Swaggers, Mumbai Tigers, Rowdy Bangalore, Delhi Dragons, The Ahmedabad Express, Pune Anmol Ratn, Lucknow Nawabs, Jaipur Raj Joshiley, Chandigarh Cubs and Kolkata Babu Moshayes. Associated with the teams will be star celebrities such as Karan Patel, Shabbir Ahluwalia, Rithvik Dhanjani and Anita Hassandani.

Commenting on the association with Balaji Telefilms, Raj Nayak, COO of MTV owner Viacom18 said: “We all know about young India’s obsession with cricket. With MTV Box Cricket League, we will be taking the nation’s obsession with cricket and entertainment a notch higher by ensuring we give the youth of India what it wants – celebrities and cricket – on a channel they love the most - MTV. Not only is the MTV Box Cricket League a fun concept but also an opportunity for viewers to see their favourite stars in a new avatar and engage with brand MTV in a whole new manner. It’s going to be extremely exciting to see the league unfold on screen for both, us and the viewers.”

“MTV BCL 2018 is a reboot that's set to excite and entertain viewers across the television and digital medium,” said Balaji Telefilms JMD Ekta Kapoor on partnering with MTV.  “With a prime-time slot on India's top youth channel, MTV BCL is poised to take the audiences on a dramatic sport extravaganza. Add to this the top male and female faces of Indian television and the landscape is unlike any other. Audiences today are ready for clutter breaking content and this is a step in that direction.”