Tremor takes TV viewership data into connected TV | Ad Tech | News | Rapid TV News
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Leading programmatic video platform provider Tremor Video DSP has announced enhanced connected TV campaigns that take advantage exclusive data targeting from Alphonso.

TremorVideo 22Dec2017Alphonso claims to offer one of the largest TV datasets in the industry as it aims to address what it sees are two key problem areas for brands, networks and advertising agencies: how to maximise the effectiveness of TV advertising in the digital era where digital devices distract viewers from ads; and how to effectively measure TV watching and the corresponding offline impact of TV ad campaigns. Alphonso maps real-time viewership data to better understand which devices are active during specific television programming as well as advertisements. This enables one-to-one retargeting across more devices within the identified television-viewing households.

Brands working with Tremor Video DSP can now access more than 200 million digital devices from among 34 million on Alphonso’s TV viewership trends list. This it said enables larger scale across devices to conquest specific television targeting initiatives important to brands.

“Brands are excited by the promise of connected TV, but the environments have historically lacked the audience targeting layers clients want on their digital buys,” said Abbey Thomas, CMO of Tremor Video DSP.  “We can now match audiences based on historical television viewing habits to best-in-class sponsor video in the full episode player experience, and close the loop with attribution.”

Horizon Media will be the first agency to take advantage of this new combined offer for its client La Quinta Inns & Suites. “In this exceedingly fragmented marketplace, it is more critical than ever to pioneer new territories with progressive solutions in order to build incremental targeted reach. We are excited to partner with Tremor Video DSP and Alphonso – marrying data and technology on the biggest screen in the living room – to benefit and future-proof our client’s business,” added Charlotte Cochrane, EVP, managing partner, digital.