Multicultural video specialist VIX has expanded its reach to 67.5% of all multiculturals and 64.8% of all millennials on Facebook (57.3 million), per Facebook’s Touchstone Report covering Q2 of 2017.
Additionally, VIX ranks fourth among media brands with the largest video views, according to the latest Digital Content Ratings report from Nielsen. VIX also ranked 23rd on TubularLabs’ global list of media and entertainment properties with over 1.4 billion video views.
With a social following that has grown to more than 80 million followers, VIX content reaches over 350 million people and its videos receive more than 1.4 billion views every month.
“From social media to mobile technology, millennials have completely changed the way we consume media on a daily basis,” said Rafael Urbina-Quintero, chairman and CEO of VIX. “New video innovation leads to engaged audiences and we’re thrilled to see a massive upswing in VIX video views. This will allow us to have better insight and actionable audience data for our clients. We’re looking forward to generating opportunities for brands to engage inclusively with audiences across mobile and social platforms.”