Universal Music Group, Facebook ink music video distribution deal | Deals | News | Rapid TV News
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Furthering its media ambitions, social media giant Facebook has announced a global, multi-year agreement with Universal Music Group (UMG) to offer its recorded music and publishing catalogues for video and other social experiences.

umg 22 dec 2017Under this partnership, UMG will become the first major music company to license content in this way for a social platform. Users will be able to upload videos that contain licensed music and personalise their music experiences on Facebook, Instagram and the Oculus VR system, while sharing videos. In time, functionality will expand to enable access to a library of music across a series of social features.

“There is a magnetic relationship between music and community building,” said Tamara Hrivnak, head of music business development and partnerships, Facebook. “We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video.”

Michael Nash, EVP, digital strategy, UMG, added: “Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters, while enhancing the social experience of music for their fans. This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing – they thrive together. We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world.”