OSN partners with children’s edutainment company Lamsa | OTT | News | Rapid TV News
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Middle East pay-TV operator OSN is to offer subscribers a year’s free trial of children’s edutainment app Lamsa, following a tie-up between the two companies.

OSN partners with edutainment platform Lamsa 21 Dec 2017The Arabic app has 10 million users across the region, and is ranked regionally at number one in the Kids and Family categories on iTunes and the Play Store, the companies claimed in a statement.
OSN will facilitate a one-year free subscription to the Lamsa app on selected subscription packages, providing access to new programmes. In return, Lamsa receives exposure across a Middle East and North Africa (MENA)-wide audience.

“Our customer is at the very heart of every OSN partnership with the objective of delivering the utmost convenience and value added digital experiences for families across the region,” said Neil Martin, chief commercial officer, OSN.

“Now, through OSN’s partnership with Lamsa, digital natives with Arabic as their mother tongue will be able to engage in valuable edutainment using the easy-to-navigate mobile app, bringing about what we believe to be a great opportunity to engage our younger audience and families in a meaningful and valuable manner.”

Badr Ward, CEO and founder of Lamsa added: “Our partnership with OSN will take Lamsa to new heights, exposing our leading Arabic content to even more unique users and creating new stories and learning experiences for all the children we touch with Lamsa.”