Content delivery firm dotstudioPRO is expanding beyond its role as a service provider to focus on strategic monetisation initiatives for streaming video.
The company is combining its core practice with audience development, so that clients can expand their distribution and syndication footprint by using an OTT video network. dotstudioPRO's hybrid model allows owned-and-operated platforms to choose their revenue models, maintain ownership of viewer engagement, and self-manage and syndicate their own content.
"OTT streaming has exploded in recent years. In order to remain competitive and relevant, players really need to understand how the technology can be used to leverage audience behaviour," said Joe Pascual, CEO of dotstudioPRO. "dotstudioPRO is ideally positioned to become a one-stop shop distribution network across branded OTT and other established syndication platforms such as PlutoTV, ReachMe TV, SlingTV, Xumo and Roku Live, extending audience reach to millions of viewers."
Two new executives will head up the initiative. Peter Dawidzik will take on the role of SVP of sales and will spearhead enterprise sales and content partnerships. He was formerly managing director of media and entertainment for Kaltura. Daylin Hull, former director of ad operations at Motive Interactive, will be leading dotstudioPRO's advertising relationships and operations.
"For content owners who publish content to their site, app or channel, the dotstudioPRO team will work to syndicate to publishers who are looking for content to distribute to audiences," said Pascual. "As a non-exclusive, dotstudioPRO can customise a distribution blueprint based on a business model to help its partners maximise their potential opportunity and reach."