Disruptive technologies, global giants, cybercrime to drive ‘unprecedented’ security changes | Security | News | Rapid TV News
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In its annual compendium of predictions looking at content delivery and security trends in media and entertainment for 2018, security firm Irdeto warns that the industry has reached a point where the landscape is unrecognisable from just five years ago.

irdetoTATA 21sep2017The prediction comes in a new e-book, Disruptive Technologies, Consolidation and Cybersecurity: 2018 Trends in the Connected World, featuring expert commentary from industry thought leaders examining subjects such as the growing competition from over-the-top (OTT) for both rights and viewers, the continuing battle against piracy, innovation in IP video and 4K/Ultra HD, Android TV, artificial intelligence potential, watermarking becoming mandated by content owners, eSports and local content investments.

“The evolution of the media and entertainment industry has continued at pace over the last year and we are getting to a point where the landscape will be unrecognisable from just five years ago,” said Irdeto CEO Doug Lowther. “Much of this evolution has been driven by technology innovation, giants from other sectors entering this space, and ecosystem fragmentation. Alongside the myriad of challenges brought up by this rapid evolution, the media and entertainment industry also faces the constant spectre of cybercrime and piracy, a threat which continues to grow.

Evolving in tandem with consumer habits while protecting content investments will be crucial to ensure the continued strength of the industry.”

The book reveals a number of key topics: competition increasing from both legal and illegal entities; the rise of Silicon Valley IT giants; disintermediation of the value chain; the impact of AI, Blockchain and 5G on piracy.

Irdeto sees that competition will increasingly come from legitimate content providers but that there will be concern among operators that will increase around the power of the FAANG companies, as they further extend their content and entertainment presences. Among the key solutions proposed by Irdeto in Disruptive Technologies, Consolidation and Cybersecurity: 2018 Trends in the Connected World that will take the fight to piracy is watermarking, a technology the company says is becoming increasingly crucial. Irdeto predicts that in 2018, sports rights owners in particular will be increasingly mandating watermarking in their licensing contracts. It adds 2018 is also likely to see movement in the legislative agenda and may see ISPs being required to act quicker against illegal content.