NBC gains mobile streaming rights to Sunday Night Football | Mobile | News | Rapid TV News
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nfl 20 dec 2018Beginning with the 2018 Season, NBC Sports will gain the rights to stream Sunday Night Football in the US to mobile devices.

NBCU already streams Sunday Night Football to desktops, tablets and connected TVs, but will now add handhelds to the mix. Access will still fall under its TV everywhere offering, meaning that only authenticated cable, satellite and IPTV subscribers will be able to tune in.

Streams accessed via the NBC Sports site will also include national advertising and local affiliate advertising for the first time—and that will also pass through to the Verizon and NFL mobile platforms, per last week’s agreement opening up Verizon’s previously exclusive streaming rights.opening up Verizon’s previously exclusive streaming rights.

Verizon last week re-upped its deal with the NFL to stream in-market and national American football games in a five-year deal covers regular season games, including Sunday Night, Monday Night and Thursday Night football; and play-off games. However, it lost its previous mobile streaming exclusivity, which has paved the way for NBC Sports to add that to its package.

“This is an exciting day for NBC Sports. We have been streaming Sunday Night Football on numerous platforms since 2008, but as a result of this agreement, 2018 will be the first time we can stream primetime television’s No 1 show on all digital platforms, creating a more seamless viewing experience for NFL fans,” said Rick Cordella, EVP and GM, Digital Media, NBC Sports Group. “In addition to fans, this mobile agreement benefits our distribution partners, local affiliates and advertisers, as it significantly extends SNF’s digital reach.”

NBCUniversal is the only media company with two NFL primetime packages as it currently broadcasts and streams Sunday Night Football, primetime television’s No. 1 show, and Thursday Night Football, primetime television’s No. 2 show, as well as preseason and postseason games. On 4 February 2018, NBC Sports will broadcast and stream the Super Bowl LII.