Zattoo selects SpotX for connected TV advertising | Ad Tech | News | Rapid TV News
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Switzerland-based online video provider Zattoo has chosen video ad serving platform SpotX to serve video adverts in its live streamed television programmes.

Zattoo 18Dec2017 2Zattoo offers over 200 channels of live and on-demand programming in SD, high definition and Ultra HD on connected devices including smart TVs from Samsung, Apple TV and Android TV, as well as televisions connected via streaming devices and games consoles or mobile devices.

The service offers interactive functionality such as instant restart, time-shift, catch-up TV and network DVR. The advertising will include dynamic ad insertion in live streams, with inventory traded programmatically, and will provide KPIs for advertisers such as net and gross contacts, view-through rate and frequency capping to comply with regulations.

“SpotX offers a leading ad serving platform that we will use for the implementation and monetisation of spots traded programmatically and inserted dynamically, which is a new ad format developed by us,” explained Zattoo chief sales officer, commenting on the move. “The partnership will give us control, insights and transparency into our programmatically traded inventory on our digitally-delivered television enabling us to target advertising to consumers at whatever time they choose to watch TV, including live streams.”

Added SpotX managing director for DACH countries, Stefan Beckmann: “[Zattoo] The company has seen phenomenal growth on their platform and is now enabling agencies and advertisers to reach consumers viewing their high quality, brand safe inventory using data-driven programmatic techniques including private marketplaces and curated marketplaces.”