Univision, Telemundo continue battle for US Hispanic viewers | Ratings/Measurement | News | Rapid TV News
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As 2017 comes to an end, both Univision and Telemundo have claimed audience leadership in the US across key demographics.

jenni rivera telemundo 01 july 2017According to Nielsen ratings, Univision is top of the coveted prime time slot with regard to total viewers with 20% more audience share than its closest Spanish-language competitor.

However, the battle is close-run if looking at more specific demographics, as Telemundo is the most-watched Spanish-language network in Monday-Friday 8-11 pm among adults 18-49 (868,000) and adults 18-34 (395,000).

The figures are such that both Univision Communications Inc (UCI) and NBCUniversal Telemundo could claim audience leadership of the US Hispanic market.

“In a time where viewers have so many entertainment and news options, Univision will finish 2017 with numbers that speak to the power of our diverse portfolio and deliver on what our community has trusted us to do,” said Lourdes Diaz, president of entertainment, UCI. “Entertainment and the love for soccer, coupled with informing Hispanic America has cemented our leadership in Spanish-language programming.”

The pressure is not going to ease during 2018, as Telemundo has readied a comprehensive coverage plan for the 2018 FIFA World Cup Russia, across linear TV and digital properties, to attract Spanish-speaking football fans next summer.