LaviniaNext production launches on Instagram | Social TV | News | Rapid TV News
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TV3’s LaviniaNext-produced show Estàs Igual! is now available on Instagram, offering new transmedia experiences for TV viewers.

estas igual instagram 13 december 2017The interactive format is shorter than the TV show aired on the Catalan public broadcaster, but includes previously unshown material about the cast, the making of the show, behind the scenes experiences and images.

The Instagram platform can also be used as a second-screen app while watching the linear TV show.

Originally created by CWMNI DA CYF (Get the picture) and distributed by Nordic World, the series recreates old photos using the same people who appeared in the originals.

Jordi Salvat, digital content editor at TV3, said: “At TV3, we view social networks as the ideal space for adapting the company to new consumer habits and creating innovative forms of narration. We want our programmes to be present in the digital arena in order to offer a better experience to users and to our audience.”

Estàs Igual! on Instagram is the result of two companies that accepted the risk of taking on this challenge. At LaviniaNext, it is an obligation to constantly look for innovation,” added Pau Chambó, creative director at LaviniaNext.