True Selfie has been optioned by a range of international producers such as Bristow Global Media in English-speaking Canada and through French-speaking Canada by Trio Orange; in Sweden with Elk; in Finland by ITV Studios; and in Denmark with United Productions with whom it has now been commissioned for a second series.
Commenting on the new deal, Magnify Media CEO Andrea Jackson said: “True Selfie was the first format that I acquired when setting up Magnify Media and represents the type of programming that we are very proud to distribute. I have always believed deeply in its powerful message that tackles issues around mental health and self-image in a world dominated by technology.”
Added Birgitte Bruusgaard, Anti executive producer and head of TV and content: “We are so happy that True Selfie is about to be discovered and aired first in the Netherlands and then hopefully around the world. Magnify has done a great job and really believes in the importance of True Selfie and the difference the show can make to mental health issues amongst young people.”