Just as it battles with YouTube who has pulled support for its Echo Show and Fire TV products, Amazon has made its Prime Video app available on Google arch-rival Apple’s 4KTV platform and previous generations of Apple TV in over 100 countries.

Also available is Thursday Night Football live on Apple TV 4K and Apple TV while Amazon’s library of 4K high dynamic range (HDR) titles are also available on Apple TV 4K. Siri remote and universal search are also supported in the integration.
“There is nothing that excites us more than delighting our customers, and we are thrilled for them to stream Prime Video on Apple TV,” said Mark Eamer, vice president of Prime Video. “The app arrives just in time for the highly anticipated new season of The Grand Tour... and Prime Video members streaming on the Apple TV 4K will have the exceptional viewing experience of 4K HDR.”
“Amazon Prime Video is one of the most eagerly anticipated apps to come to Apple TV, so we’re excited to bring all of that great content to customers,” added Eddy Cue, Apple’s senior vice president of internet software and services. “The Sports tab in the Apple TV app makes it even easier for fans in the US to track the teams, games and moments that are important to them. With these exciting updates, plus our growing collection of 4K HDR movies on iTunes, we continue to deliver an unparalleled entertainment experience to Apple customers.”