Though every site is unique and presents its own set of requirements and features, Gretel was designed and built to be modular, fully customisable yet scalable, and cost-effective. Gretel’s possibilities are far reaching, and compatible with augmented reality and Wi-Fi triangulation, and with beacon technologies, for way-finding and self-guided tours.
Once these connections are made, Gretel’s pop-up content appears on phones and rental devices describing where the museum/gallery/theme park visitor is located, and what they are experiencing at that present time.
Vertuoso, which focuses on vertical presentations of content, will produce video for the app.
“Studies have shown that the public holds their phones vertically 94% of the time. Vertical viewing has increased 600% over the last five years - vertical videos have nine times higher completion rates - and users have come to expect and want vertical content now,” said Curt Doty, CEO, Vertuoso. “Think Snapchat. Gretel is a natural fit for the content that we at Vertuoso will be specialising in creating. Gretel is a native application. For those in industries who don’t use Gretel, we ask, ‘Why ask your visitors to click through to a tiny landscape video? Gretel will allow them to use the entire screen!’ We believe that Gretel is bound to help revolutionize the ways in which museums, art galleries, theme parks and themed entertainment sites will interact with their guests in the near future.”