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Star India chairman and CEO Uday Shankar has been promoted to the role of president of 21st Century Fox’s Asian operations.

Effective immediately, Shankar will lead 21st Century Fox’s video businesses across Asia, including Star India and Fox Networks Group. He will continue serving as chairman and CEO of Star India, which comprises about 60 TV channels and the digital video platform Hotstar.

“Uday’s new role will enhance our strategic focus across all of Asia and enable us to further capture opportunities, building on the transformation Star India has driven in our most important growth market,” said 21st Century Fox (21CF) executive chairman Lachlan Murdoch and CEO James Murdoch.

“Under Uday’s leadership, our India business has firmly established itself as a world-class asset with durable businesses across entertainment, sports, satellite distribution and OTT. His strategic vision has put 21CF at the forefront of content and distribution in one of the world’s fastest growing economies, and we are very fortunate to benefit from Uday’s expanded leadership at a global level,” they added.

Zubin Gandevia, president of Fox Networks Group Asia, will continue to oversee the company’s video brands and now report to Uday Shankar under the re-jigged regional structure.

Shankar has headed Star India since October 2007. Under his tenure he has led initiatives in distribution through Media Pro, films through Fox Studio, regional television through Asianet, and sports, following 21CF’s (then News Corp) acquisition of its joint venture with ESPN in 2012. Star India now reaches 700 million viewers in India and around the world.

A former political journalist, Shankar was CEO and editor of Media Content and Communications Services, which operated Star News, prior to joining Star India. He was also editor and news director at the TV Today Group, where he led the launch of Aaj Tak in 2000 and Headlines Today in 2003.