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Following the regional agreement between Millicom and Sony, Tigo Bolivia has taken on the subscription video-on-demand (SVOD) platform Crackle.

Through the deal, Tigo increases its entertainment portfolio in Bolivia, where it already delivers pay-TV and has integrated Netflix into its triple-play offering. It is also expected to shortly release the next-gen, TiVo-based TV platform the telco is already operating in Colombia.

For Sony the agreement represents an important distribution boost for Crackle, as the platform was previously only available in some areas of the country through pay-TV provider COTAS.

“The rapid expansion of Crackle throughout Latin America is proving that our SVOD platform meets the expectations of operators such as Tigo, which is looking to strengthen its offering to meet the audience demand for multiscreen content,” said José Rivera Font, VP and GM, Sony Pictures Television Digital Networks Latin America.

This launch follows an earlier agreement between Sony and Tigo to release the SVOD platform in all the markets in which the telco is operating. So far, Honduras, Colombia and Bolivia have welcomed the service, and other Central American territories, as well as Paraguay, are expected to do so soon.