Bright 2018 predicted for pay-TV advertising in Spain | Media Analysis | Business
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Expectations for media advertising growth in Spain in 2017 and 2018 are less optimistic than a year ago, except for pay-TV, where investment is set to increase, according to Zenith Media.

tv paga 05 december 2017Globally, the Spanish advertising market will end 2017 up by 2.6%, the company has revealed. Free-to-air (FTA) TV, which is the largest player in the advertising market, was expected to grow by 2.5%, but will finally close the year up 2.2%.

Even online video and mobile have reduced expectations, though double-digit growth is still forecast for mobile.

Driven by a growing subscriber base and increasing revenues, pay-TV will finish the year drawing more advertising investment than expected, according to Zenith Media, with advertisers spending 7.7% more than a year ago, more than the January forecast of 7.1%.

As for 2018, Zenith Media places pay-TV among the four media industries which will see the largest growth in advertising income. Mobile will grow by 11.4%, online video by 8.9%, digital by 7.8% and pay-TV by 6.2%.