Endemol takes Big Brother workflow into the cloud | Infrastructure | News | Rapid TV News
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Global producer and distributor Endemol Shine Group has closed an agreement with Microsoft to introduce a new cloud-based production workflow system built on the Azure platform.

BigBrother 30Nov2017The two companies are collaborating on a new production system and cloud service, utilising the latest cloud technology, analytics, APIs and biometrics, to develop advanced workflow applications and consumer facing apps. The new technology and apps have already been successfully tested in the Spanish hub of Endemol Shine Group’s hit format Big Brother. They are said to have the potential to be rolled-out to multiple markets and be integrated into the production of a number of Endemol Shine Group’s global formats.

The workflow app is designed to improve efficiency in production processes, facilitating web-based delivery of content via the cloud, providing a way to enhance team collaboration and workflow. Filming can be controlled and content can be edited remotely, streamlining the delivery of fast turnaround programming. Endemol says that Microsoft Azure-based consumer apps with editing capabilities and access to information such as biometrics, have the ability to empower viewers like never before, giving them the opportunity not just to watch, but interrupt.

“Adopting this ground-breaking technology will completely revolutionise the way we produce our global formats and opens up an unprecedented level of creative freedom,” remarked Lisa Perrin, CEO of creative networks at Endemol Shine Group. “This is the first of many innovations we are working on that will optimise our productions around the world, giving our audiences across multiple platforms a much richer experience.”

Tony Emerson, managing director for Media Worldwide at Microsoft, added: “Television has always been at the forefront of innovation and the industry is very quick to embrace fresh technology. This new way of working will transform the viewer experience for Endemol Shine Group’s programmes and with their global footprint they are ideally suited to pioneering this new product.”