The satellite's C-band capacity is optimised for digital television delivery, and will join SES-1 and SES-3 at the centre of SES’s North American orbital arc which reaches more than 100 million TV homes and has 100% penetration in the US.
The satellite is designed to accelerate the development of the US prime video neighbourhood and the delivery of high-definition (HD) and Ultra HD channels. Indeed, it hosts what is claimed to be the world's largest Ultra HD bouquet of 10 UHD channels which can reach a combined audience of more than ten million subscribers.
SES-11 is the second craft the operator has launched on a SpaceX Falcon 9 rocket, and the fourth launch with Elon Musk’s company.
Commenting on the launch, SES CTO Martin Halliwell said: “Thanks to the hard work put in by the Airbus, SpaceX and SES teams, SES-11 is now ready to provide a premium C-band service to the leading cable operators across the US and deliver high quality TV content to more than 100 million TV homes in the US.”