Turner moves to the cloud with AWS | Infrastructure | News | Rapid TV News
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Aiming to satisfy the evolving business and technology demands of its broad portfolio of brands and partners, Turner Broadcasting has named Amazon Web Services (AWS) as its preferred cloud provider.

turner 29 nov 2017Turner is moving thousands of virtual machines to AWS including TBS, TNT, Cartoon Network, Adult Swim, CNN, NCAA and the NBA. By leveraging sophisticated analytics on top of AWS, Turner aims to reimagine the TV viewing experience for its fans and achieve deeper insights into their preferences.

The broadcaster has reengineered its end-to-end media supply chain on AWS for a more secure, cost-effective and elastic way to distribute digital content to its customers. As part of this effort, Turner is moving decades of content to the cloud, including a 15-petabyte-sized library of archived CNN videos.

It is also using AWS for a wide variety of services spanning compute, storage, networking, databases, developer tools, analytics and machine learning. AWS's machine learning capabilities, for example, will allow Turner to analyse and extract video metadata to make decisions about how to best optimise content delivery systems for more personalised viewer experiences, and better inform advertisers, content creators, and media research analysts on viewing trends.

“We're going through the largest technology transformation since Ted Turner started the company, and the advancements we're making today are enabling us to reimagine what television can be for our viewers,” explained Jeremy Legg, CTO at Turner.

“We're changing our broadcast technology stack to a fully digital, cloud environment built on AWS, which will enable us to adapt to new video delivery models, as well as provide our viewers with more personalised content and advertisements. Our relationship with AWS and the services they provide are essential to our success. Given that we reach over 80% of adults and 70% of Millennials every month, we needed a cloud provider that has the ability to support massive-scale media businesses like ours which often have spikes in demand across our diverse portfolio.”