Convergence key for Spanish pay-TV | Media Analysis | Business
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Only-TV subscriptions are gradually disappearing from Spain’s growing pay-TV, convergent market.

1t tv pago cnmc 29 november 2017After accounting for more than half of total subscriptions just two years ago, non-convergent pay-TV packages now represent less than 15% of the market, according to the Q1 2017 figures released by the Comisión Nacional de los Mercados y la Competencia (CNMC).

By March 2017, pay-TV operators had 6.09 million subscriptions, which drove record revenues in the market.

Not only are non-convergent subscriber figures falling, but most homes are signing up for quintuple-play packages which include TV, fixed voice and broadband, and mobile phone and Internet. According to the CNMC, 86% of the pay-TV subs (4.9 million) belong to this group.

Double-play options account for 100,000 subscribers, while triple-play add 300,000 subs to the pile. 800,000 households are still subscribing to a non-convergent pay-TV offer.

When it comes to operators, the market is clearly led by Movistar+ with 3.6 million subscribers, though it has lost over 300,000 subs since Q3 2015, when it was at its peak.

Vodafone TV (1.3 million) and Orange TV (520,000), the second and third largest operators respectively, are both seeing growth.