Samsung, SporTV to launch live 4K, smart TV app | 4K/UltraHD | News | Rapid TV News
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Samsung and SporTV have entered an agreement in Brazil to launch a smart TV app to broadcast live football in Ultra HD starting in 2018.

samsung 4k 27 november 2017During the first half of the year, the platform will be released for all Samsung smart TV models manufactured after 2016.

The app will deliver in 4K all the matches played by the Brazilian national team during next summer’s World Cup along with the quarter-finals, the semi-finals and the final. The Ultra HD content will be available for Globosat’s pay-TV subscribers.

“Football and TV are part of Brazil’s lifestyle. Our goal is to deliver the best experience for fans to support their teams with an unrivalled picture quality,” said Gustavo Assunçao, VP, consumer electronics, Samsung Brazil.

“The audience wants a quality product, broadcast with superior quality, especially with regard to a sport that is a national passion,” added Bianca Maksud, director, sports marketing, Grupo Globo. “SporTV and Samsung are joining forces to deliver the best experience anywhere.”