Over the last six months, Netflix has doubled its subscriptions, reaching 1.16 million homes two years after it launched in the country - the first major over-the-top (OTT) service to land in Spain.
HBO España - which arrived a year ago and relying on the success of Game of Thrones in the country - has reached 414,000 households.
However, the market leader Yomvi is not a standalone platform, being bundled to Movistar+’s pay-TV subscription. The Telefónica service nears two million homes, 12.6% of the country’s connected households.
Along with increasing SVOD subscriptions, video-on-demand (VOD) habits are gaining ground across the country. Over 40% of homes watch on-demand content at least once a week. Among the free platforms, Atresmedia’s Atresplayer and RTVE’s A La Carta are the favourites.
As for connected devices, Spaniards mainly use their phones (85.2%) to access online services, followed by computers and tablets, with 11.6% using a smart TV to connect to VOD platforms, almost doubling since 2015.