NBC pulled a strong turnout out of the oven on Thanksgiving this year, thanks to its coverage of Macy’s parade, the National Dog Show and Thursday Night Football.
The 91st annual Macy’s Thanksgiving Parade, which ran as usual from 9am to noon, brought in a 12.5 household rating, and a 7.0 rating in the adults 18-49 demographic, according to Nielsen. While that was down about 7% in households from last year, it’s still the highest-rated non-sports programme aired by any network since ABC’s Academy Awards telecast on 26 February.
In the afternoon, The National Dog Show garnered a 6.0 household rating and a 3.1 in adults 18-49, down just slightly from last year (6.4), when it saw its highest rating since 2003.
In primetime, the Thursday Night Football divisional game between bottom-of-the-league New York Giants and the Washington Redskins resulted in a lopsided 20-10 Redskins victory, but it still kicked a healthy 9.7 household rating through the goalposts for the Peacock Network.
In late night, The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers saw season highs, with household ratings of 2.7 and 1.5, respectively.