SMPTE preps for #GivingTuesday | Infrastructure | News | Rapid TV News
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SMPTE, the organisation whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, will once again participate in #GivingTuesday on 28 November.

#GivingTuesday is a global day of giving that harnesses the collective power of individuals, communities and organisations to encourage philanthropy and to celebrate generosity worldwide. SMPTE has participated in #GivingTuesday for the past five years, and this year its involvement will focus on continued development of the Next Century Fund, which supports enhancements in standard system infrastructure, raises the level of support for the development of new standards and supports the adoption of existing standards worldwide. By providing membership opportunities to new geographic areas and emerging media technology sectors, the Next Century Fund also secures a path for sustainable growth into the future.

"#GivingTuesday provides people and organisations around the world with a way to join together in the shared experience of giving back, and this year, organisations including Facebook and the Bill & Melinda Gates Foundation are helping to maximise the impact of these gifts," said SMPTE executive director Barbara Lange. "While SMPTE is made up of technology professionals, executives, educators and students working across the media and entertainment industry, the organisation itself is a non-profit [body] that depends on giving to support its work. The #GivingTuesday event is a great way to get involved in supporting SMPTE's ongoing work to advance critical industry standards, extend membership opportunities to new areas, and develop and deliver educational programming in support of the industry."