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Cable provider Altice USA has debuted its first Experience Centre, a next-generation retail store where consumers can interact first-hand with the company's Optimum-branded digital cable television, high-speed internet, Wi-Fi and voice services, as well as purchase third-party merchandise.   

The centre has opened in the Westfield Garden State Plaza Mall in Paramus, NJ. The company has plans to open a second Experience Centre in the upcoming months in the Westfield South Shore Mall in Bay Shore, Long Island.

"What an exciting and unique opportunity for consumers to come together in a community-centric environment at our Experience Centres to test drive current and future technologies, view educational product and online service demos, purchase products, plus have a little fun," said Hakim Boubazine, co-President and COO, Altice USA.

"With our Experience Centres, we are changing the way we interact with our customers and the way they interact with us by providing a more personal, in-store experience that showcases the many ways we enable seamless connectivity."