Leading subscription video-on-demand (SVOD) players have reached an agreement with AT&T in Mexico to boost the telco's mobile offering.
Through the AT&T Conecta service, the telco will enable customers to add Netflix and HBO Go subscriptions to the monthly rate, paying for both SVOD services via a single fee. AT&T Conecta already gives access to YouTube Red, NBA League Pass and AT&T Epic Ticket.
AT&T mobile customers won’t have any special discount by subscribing to Netflix and HBO Go through Conecta, and the regular fee should be paid. Access to both platforms has been immediately enabled.
“Since we entered the Mexican market we have been looking forward to innovating through a simple offering that matches the lifestyle of our users,” said Jesús Cansino, CMO, AT&T, Mexico. “No doubt these alliances meet the increasing demand for mobile entertainment.”
added Frank Smit, EVP, HBO Latin America: “We know our clients want premium content, any time, across any device, through simple payment formulas. Our agreement with AT&T is a step forward towards the future of connected entertainment.”
Pall Perryman, VP, business development, the Americas, Netflix, said: “This alliance will benefit millions of customers. It will bring our subscribers a new payment feature as well as more control over the expenses.”