The settlement comes after three days of black screens resulting from a row beginning when DISH refused the initial terms offered by CBS in contract negotiations.
DISH had refused the amount of money that CBS had attempted to command for its programming, infuriating the broadcaster who had noted that the satellite operator had reached a carriage agreement with a one other cable network more than double its asking price, for what CBS asserted was ‘far less’ than half the ratings. What made the deal more pressing was that DISH subscribers watched CBS more than any other broadcast or cable outlet.
Despite the relief that DISH customers will feel of having CBS-owned programmes crossing a number of genres — including CBS Sports Network, Pop, and the Smithsonian Channel — and local providers back on their grids, the agreements arrived too late to broadcast the traditional NFL game on Thanksgiving Day between the Los Angeles Chargers and the Dallas Cowboys.
The terms of the agreement have not yet been disclosed, but commenting on the new multi-year carriage agreement, CBS president, television networks distribution, Ray Hopkins said: “We are pleased we have reached a deal with DISH, who recognises the value that the number one network brings to viewers in these markets. DISH customers will continue to get CBS’ must-have content, while we are also able to achieve our short and long-term economic and strategic goals.”
Added Warren Schlichting, DISH Network executive vice president of marketing, programming and media sales: “We are grateful to our customers for their patience this holiday week as months of work has resulted in a deal that delivers CBS for years to come.”