“The report registers an almost flat growth of around 1.3% for investment in video and display,” said IAB Spain.
These figures are very different from those reported in H1 2016, when €754 million was invested in digital advertising, representing a 24.4% year-on-year growth. Back then, instream and outstream video advertising had grown by 42.8% to reach €69 million.
IAB Spain, which has so far not released further results, said that the figures could be different if all digital advertising activity was included in the report, as it only shows operations carried out by agencies. However, it added, no major changes should be expected.