EastEnders’ James Willmott-Brown has the highest salary in soapland | Programming | News | Rapid TV News
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The BBC's long-running UK soap EastEnders' baddie James Wilmott-Brown (pictured) has been declared the highest earner in soapland, according to research into the earnings of soap characters.


James Willmott Brown Only returning to Albert Square in September, Wilmott-Brown’s meddling business empire, which also includes family members Fi, Luke, Josh and Hugo, would make enough profit to leave him a salary seven times that of market inspector Robbie Jackson (£10,000).

The research from online lottery platform Jackpot.com also reveals that the average earnings among the characters of Coronation Street, EastEnders and Emmerdale is £1,145 less than the national average wage.

Other high-fliers in the world of soaps include Lawrence White (owner of Emmerdale’s Home Farm) on £58,300 and Coronation Street’s Sally Metcalfe and Peter Barlow. The pair would pick up £53,000 and £50,000 in their roles as Mayor of Weatherfield and the Rovers Return landlord respectively.

Several business owners earn upwards of £30,000 from their enterprises, including farm owner Moira Barton and B&B owner Eric Pollard (both Emmerdale) and Streetcars boss Tim Metcalfe (Coronation Street).

The research looked at average salaries according to the National Careers Service and analysed similar roles posted on online job boards, such as CV-Library.

With her money worries covered widely in the show, one of EastEnders' newest residents, Karen Taylor, receives just £16,622 in her role as a cleaner, which is stretched to provide for her five children and two family pets.

Several Coronation Street characters also feature low down on the list. The factory workers would have been taking home just under £17,000 per year before the business went Under(world).

With 20 key characters being analysed for each of Britain’s three main soap operas, Emmerdale’s residents have been named as the wealthiest, with an average annual salary of £28,094, ahead of EastEnders characters (£25,934) and those in Coronation Street (£24,653).