Xstream launches live OTT video streaming tool | OTT | News | Rapid TV News
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Over-the-top and TV everywhere enabler Xstream has unveiled a new live video streaming tool designed to enable service providers and broadcasters using its MediaMaker OTT/VOD platform to tap into live video streaming events.

xstream 17aug2017The result is that providers and broadcasters can now tap into the live exclusive video market for concerts, festivals, sports events and conferences.

The new Live Streaming tool is an extension of MediaMaker OTT cloud platform and offers a set of live content monetisation scenarios: live channel streaming, live event streaming, live stream to video-on-demand conversion (live to VOD) and video-on-demand to live stream conversion (VOD to live).

A live channel streaming module fetches live streams from defined sources. It supports adaptive streaming by transcoding streams into all required resolutions and bit rates. The streams are packaged into multiple containers such as DASH, HLS and SS and delivered to viewers via a content delivery network (CDN). MediaMaker managed the entire live channel streaming process platform, including an automated infrastructure setup, channel metadata, parental control and monetisation management.

Explaining the rationale for the launch, Xstream quoted recent research undertaken by Go Globe showing streaming video today accounting for more than 67% of Internet traffic and is expected to jump to 82% by 2020. It also shows that 45% of live video audiences would pay for live, exclusive or on-demand video from a favourite team, speaker or performer.

“Viewers today spend more time watching live streaming events compared with standard video content and that can only rise,” remarked Xstream sales and marketing director Jacob Barlebo. “This tool enables our global customer base of service providers and broadcasters to tap into this booming market and offer viewers the highest quality live streaming content.”