Transformers debuts augmented reality app | Mobile | News | Rapid TV News
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Paramount Home Media Distribution has unveiled a free augmented reality (AR) experience for iOS app users, coinciding with a 4K/Ultra HD release of Transformers: The Last Knight.

transformers 22 nov 2017Created by Viacom's virtual reality (VR) team, Viacom NEXT, using Apple ARKit technology, the app overlays 3D graphics onto a user's surrounding physical space, designed to look like the virtual junkyard of protagonist Cade Yeager as seen in the film. Players control the actions of Bumblebee, directing his movement while hitting, blowing up and interacting with various objects, which can be added to expand the interactive environment.

“This augmented reality experience gives fans the chance to interact with the Transformers universe in a new and exciting way,” said Howard Hsieh, VP, worldwide digital business development, Paramount Home Media Distribution. “The Transformers films appeal to a vast and diverse audience and we're excited to give fans the opportunity to get in the driver's seat and take Bumblebee for a ride.”

“With ARKit, we can seamlessly bridge virtual and physical worlds to create immersive experiences that bring storytelling to life,” said Chaki Ng, SVP of Viacom NEXT. “We're thrilled to help break this new ground at Paramount with the iconic Transformers franchise.”

The experience is free to download from the App Store until 20 February 2018.