“This augmented reality experience gives fans the chance to interact with the Transformers universe in a new and exciting way,” said Howard Hsieh, VP, worldwide digital business development, Paramount Home Media Distribution. “The Transformers films appeal to a vast and diverse audience and we're excited to give fans the opportunity to get in the driver's seat and take Bumblebee for a ride.”
“With ARKit, we can seamlessly bridge virtual and physical worlds to create immersive experiences that bring storytelling to life,” said Chaki Ng, SVP of Viacom NEXT. “We're thrilled to help break this new ground at Paramount with the iconic Transformers franchise.”
The experience is free to download from the App Store until 20 February 2018.