Videology, a software provider for converged TV and video advertising, is incorporating Fox Networks Group’s (FNG) Audience Insights Manager (AIM).
AIM enables advertising partners to effectively target precision audiences across FNG’s television inventory. In addition to providing linear optimisation services for AIM, Videology will also support FNG’s participation in OpenAP, a consortium FNG co-founded with Viacom and Turner to deliver cross-publisher targeting and independent posting for advanced audiences.
As demand for advanced TV solutions grows, Videology’s scope of work expanded to include the development of additional go-to-market strategies to solve advertisers’ emerging needs.
“As an ad technology provider, we provide the best solutions to advance the objectives of the overall TV ecosystem. Our ongoing work with Fox is a great example of this,” said Scott Ferber, founder and CEO, Videology. “As media companies embrace audience targeting on TV, the market is able to provide more effective and relevant advertising. We are delighted to continue to support Fox in our ongoing quest to make Advanced TV as viable and valuable a medium as possible.”