Tata Sky to premiere QYOU India | Deals | News | Rapid TV News
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Tata Sky is preparing the launch of QYOU India to its 17 million subscribers, showcasing digital first content from local creative talents via its direct-to-home (DTH) TV and mobile services.

QYOUIndia 17 Nov 2017Ahead of the launch of the localised hour-long clip compilation show of ‘best of web’ short-form video clips, QYOU has also sealed a partnership deal with Indian digital content company Pocket Aces. The latter’s channels FilterCopy and Gobble will be made available on QYOU along with Dice Media web series Not Fit. Pocket Aces latest web series What The Folks has become the most successful web series in India in 2017, according to QYOU.

“We are thrilled to be a part of QYOU India on Tata Sky. Our company is committed to creating amazingly relatable and shareable content for Millennials and Gen-z audiences. We are reaching over 40 million unique audiences every week through our own platforms, and distributing via QYOU India gives us another wonderful opportunity to expand this reach. We look forward to distributing more and more programming via our partnership,” said Aditi Shrivastava, co-founder of Pocket Ace.

Curt Marvis, CEO and co-founder of QYOU Media, added: “We know that younger audiences often seek out the latest local content on the Internet so this next step in our partnership with Tata Sky brings our curation of the best of India’s vibrant online content to audiences through their TV subscription.

“We have sourced some of the best local talent to make the shows as relevant and engaging as possible. We are delighted to add Pocket Aces to the programming line-up for this launch.”