Sun Direct expands HD offer with Harmonic | Infrastructure | News | Rapid TV News
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Indian direct-to-home (DTH) satellite TV operator Sun Direct is delivering 80 extra HD channels following deployment of Harmonic’s HEVC media processing technology.

sundirect 16NOv2017Harmonic’s Electra X2 encoder and ProStream multiplexer will enable Sun Direct to deliver the additional HD TV channels to subscribers from four satellite transponders using the lowest possible bitrates.

“Sun Direct plans to roll out additional HD set-top boxes (STBs) this year, and Harmonic is leading the way in helping the operator capitalise on the associated higher subscription rates,” said Tony Berthaud, vice president of sales, APAC, Harmonic. “With this new investment, Sun Direct significantly enhances its DTH service and now offers a very attractive number of HD service channels to their subscribers in India.”

S Kannan, group CTO, Sun Group, adds: “Today’s television viewers want exceptional video quality and a broad selection of channels ... Harmonic enables us to deliver more channels using the same amount of transponder space so that we can focus on increasing subscriber satisfaction and revenue growth.”

India’s pay-TV industry is expected to grow at a CAGR of 9.2%, reaching $14.5 billion in revenue by 2021 and $18 billion by 2025, according to media research and consulting firm Media Partners Asia.