The Federal Communications Commission is expected to adopt policies at its November open meeting allowing for the voluntary deployment of ATSC 3.0 technology throughout the US. Phoenix will serve as the first model market.
The nation’s 12th-largest TV market, Phoenix has more than 1.8 million households with over one in five viewers relying on over-the-air reception for TV viewing.
“What we learn in Phoenix will be critical for a successful deployment of next-generation TV across the country,” said Pearl TV managing director Anne Schelle. “The model market collaboration will help broadcasters develop commercial launch profiles, station configurations, interoperability with MVPD retransmission and support requirements for a basic ATSC 3.0 TV service.”
Ten TV stations in the Phoenix market will participate in deploying the model market, which will launch soon and involve independent broadcasters as well as those owned by or affiliated with the major networks.