Eutelsat claims further growth in Middle East and North Africa from 7/8° West | Satellite | News | Rapid TV News
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Satellite TV reception in the Middle East and North Africa (MENA) region has continued to increase its market share compared with terrestrial and IPTV, and now reaches 59 million homes, according to Eutelsat’s latest industry survey on TV trends across MENA.

EutelsatMENA 14Nov2017The TV Observatory report found that satellite business has grown 7% year-on-year and now reaches 94% of the 62.2 million TV homes in 14 Arab-speaking countries in the region, an annual rise of two percentage points. It reveals that Eutelsat’s 7/8° West neighbourhood has reinforced its pole position with reach into 56.2 million homes in 14 Arab countries, up 3.1 million homes in a year.

The neighbourhood also offers 55% of exclusive channels while high-definition content available at 7/8° West rose 34% in 12 months to 179 channels (15% of the total). HD-equipped homes now tally 28.2 million, up from 17.7 million in 12 months and representing 46% of TV homes. Two-thirds of homes at the Eutelsat/Nilesat 7/8° West neighbourhood own HD displays.

Commenting on the research, Michel Azibert, Eutelsat chief commercial and development officer, said: “Our 2017 survey confirms the dominance of satellite as the preferred digital infrastructure across the Middle East and North Africa and highlights key trends, notably the increasing significance of HD broadcasting. It also confirms the 7/8° West neighbourhood as the prime gateway for broadcasters, reaching into over 56 million homes from Morocco to the Gulf States. In addition to this capability, our complementary HOTBIRD neighbourhood broadcasts almost 80 Arabic channels, making it a compelling neighbourhood for reaching into millions of homes across Europe as well as in the Middle East and North Africa.”