Sports programming giant ESPN is launching a SportsCenter show on the mobile-friendly Snapchat platform.
New shows are available twice a day at 5am and 5pm on weekdays, and once at 5am on weekends. SportsCenter on Snapchat, the first ever daily sports show on the platform, will be three to five minutes in length and will include a mix of the latest sports news, highlights and commentary.
The show will be hosted by a dynamic roster of ESPN talent, each with his or her own unique point of view, providing diverse perspectives — including Katie Nolan, Elle Duncan, Cassidy Hubbarth, Jason Fitz and Cy Amundson.
“SportsCenter on Snapchat provides a creative new format and platform for our flagship franchise to continue to evolve,” said Connor Schell, ESPN executive vice president, content. “Katie, Elle, Cassidy, Jason and Cy collectively bring a new style, energy and substance that I believe will connect with Snapchat’s audience in a real way. I’m thrilled to bring this level of talent and personality to a new and innovative daily touchpoint for ESPN.”
“The original SportsCenter defined and changed the way people watched sports,” said Sean Mills, head of Original Content for Snap. “Today the enormous changes resulting from technology, especially mobile, are having a huge impact on how sports fans follow their favourite players and teams, not to mention fundamentally changing the conversations around sports. There’s a huge opportunity to reimagine SportsCenter for this new medium — and we’re thrilled about the team and talent ESPN has assembled to do it.”
Snapchat launched Shows on its Discover platform one year ago, and has since been working with TV networks and entertainment studios to bring premium mobile TV-like content to Snapchatters. In the coming year Snap plans to continue to expand shows into a diverse range of genres, including scripted content.