Pran plans to launch JagoLive at the end of this year, and has teamed up with the New York-based OTT technology provider Muvi to power the service.

“JagoLive is an on-demand video streaming platform for Bangla content lovers, settled all over the world. It will showcase exclusive original shows. As an audience of a streaming platform, they will enjoy exclusive movies, all kinds of drama, music videos, and web series,” said Azim Hossain, head of digital media, Pran-RFL Group.

The streaming service is being built on Muvi’s PaaS based solution, and platform specialists have already begun the onboarding process, the companies said. Muvi claims its OTT platform is quickly deployed, and offers ‘end-to-end’ technology that eliminates the need to invest in IT teams, IT infrastructure and cloud service providers.

“We want to be the best entertainment platform which will satisfy the needs of our audience and have a positive social impact,” added Hossain.

Ankit Pandey, head of business development for Muvi, said: “We are excited to have JagoLive on board. A move so diverse, by a conglomerate so distinct and distant from the online entertainment industry only goes on to indicate the opportunities that one can capitalise on in the OTT industry, especially in the Asian market which is dense with early adopters.”